A Just Digital Future
Made in Canada

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What we do

Shift the Odds is Canada’s first public-interest monitor of AI’s impact on jobs, privacy, and digital sovereignty.

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Monitoring AI

We track how AI is used in work, public services, and daily life. That means listening to people’s experiences and looking at where AI helps, where it harms, and what it means for privacy and fairness.

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Public education

We help people understand how AI systems shape what they see, how they’re judged, and the choices they’re offered, so they can stay informed and protected.

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Digital upskilling

We connect learners with experienced tech professionals to build practical skills, gain confidence with new tools, and get ready for good digital jobs.

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Our vision

A Canada where technology serves the public good, advances decent work, protects privacy, and strengthens democratic governance.

Our mission

Help Canadians understand and shape how AI affects their jobs, services, rights, and future.
We do this to protect digital sovereignty, ensure democratic accountability, and support communities in adapting to rapid technological change.

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